August 26, 2026
Community Health Collective
Host: Jill Steeley
EPISODE OVERVIEW
Jill takes you inside the health center she inherited in Helena, Montana - nearly a million dollars in the red, a 42% uninsured rate, 37% staff turnover, a dental clinic shuttered for years, and no new provider recruited in five. The board gave her 12 months to turn it around or they were closing the doors. This episode is the story of what actually moved the needle, and it wasn't more grants. It was a question. Jill stopped asking "how do we get more funding?" and started asking "why is our business model built to need it?" From there she walks through the four levers she now teaches in every framework - increase and diversify recurring revenue, reduce costs while increasing productivity, build market presence, and retain patients through exceptional care - and the guilt that sits underneath all of it: the belief that profit is greed and that serving the poor means staying poor. The turnaround took grant dependency from 62.5% of the budget down to 17%, grew the insured patient line 20% year after year, and put millions in reserves after a near-million-dollar deficit. And it expanded access for everyone, insured and uninsured. If you're a health center leader who's been cutting staff, services, and sites because there's nothing left to cut, this one is for you.
What Jill walked into: a near-million-dollar deficit, 42% uninsured, 37% turnover, a closed dental clinic, and five years without a successful provider recruitment
Why the board's 12-month ultimatum changed how she thought about the problem
The epiphany - swapping "how do we get more funding?" for "why does our model need it?"
The mindset that keeps health centers stuck: profit is greed, we serve the poor so we must be poor
Lever 1: increase and diversify revenue - specifically recurring revenue you control
Lever 2: reduce costs while increasing productivity, without asking providers to do more with less
Lever 3: build a real market presence, not "hey, can the front desk run our Instagram?"
Lever 4: retain patients through exceptional care, because retention is cheaper than acquisition
The results: 62.5% grant dependency down to 17%, 20% annual growth in insured patients, millions in reserves
One CEO who opened an in-house pharmacy and added over $2 million in annual revenue
"This is a very slow-turning ship, but it is a ship that can course correct."
"We can't make a profit, we're a nonprofit. We serve the underserved. We have to be poor because we serve the poor."
"My argument has always been no margin, no mission. If your doors are closed, we couldn't serve anyone."
"I'm not really a financial person, I'm a business model person."
"Why is our business model built to need those federal programs and those federal grants?"
Free Webinar with Steve Weinman - Friday, September 11 at 10:00 a.m. Pacific / 1:00 p.m. Eastern. Jill and Steve go deeper on the turnaround story and walk through how to pull all four levers at your own health center. https://webinar.fqhc-ceo.com/register
FQHC CEO Connect Bootcamp - A 5-month program that helps you build a profitable, reputable health center easier and FASTER than figuring it out alone. Enrollment is now open: www.fqhc-ceo.com
Get in touch with Jill: [email protected] or schedule a call with her here.
The Community Health Collective — honest conversations about the real barriers keeping health centers stuck, and what it takes to get unstuck. If this episode helped, share it with another community health leader. That's how we grow this collective, one connection at a time.