How to Turn Community Presentations Into a Patient-Attracting Machine: A Proven Strategy for Health Centers
Feb 05, 2025
When I started as CEO of a federally qualified health center, things were in dire straits. They had an $800,000 deficit that was growing exponentially everyday, unique patient numbers had not grown in years, and the health center had a very low brand recognition (read: no one knew what we were or what we did).
I find that health centers are not very good at having a strong presence in their community, which means new patients go somewhere else, because they either don't know they exist or they don't know what they do.
Having a presence in the community and inviting the public into your health center is one of the key strategies we teach in our CEO Boot Camp to attract new patients and increase patient revenue.
I utilized these strategies and was able to attract 1,000 new unique patients year after year. Watch this short video and you can do the same. You'll learn:
1. How to use free masterclasses and workshops to get people through the door
2. How to utilize the expertise of your amazing staff to give presentations people want to see
3. How you, the CEO, can be getting into the community to brag about your services
Want the full masterclass with many more strategies and tips to attract more patients? Join our next CEO Connect Boot Camp.
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