How To Use Patient Referrals To Attract New Patients

Dec 03, 2024
patient referrals, health center growth, healthcare marketing, revenue boost, FQHC, CHC, primary care, patient retention, healthcare incentives, referral tracking, jill steeley, steeley

 

What if I told you your best marketing strategy costs nothing—and it’s sitting in your waiting room right now?

 

Patient referrals are among the easiest and cheapest ways to grow your health center.

 

Let’s break it down:

 

One primary care patient:

✅ Visits 4 times per year

✖️ $200 reimbursement per visit

🟰 $800 yearly revenue per patient

 

Now, if that patient refers three friends, that’s $2,400 in additional revenue.

 

If 💯 patients refer three friends each, that’s $240,000 in annual revenue—all without spending a dime on ads. And that doesn’t even include what those referrals might spend at your pharmacy or other services.

 

So, how do you boost referrals?

 

1️⃣ Provide excellent care. Happy patients naturally spread the word.

 

2️⃣ Ask for referrals. Offer incentives, such as a free whitening gel for a dental referral or a $20 gas card for a pharmacy referral.

 

3️⃣ Make it simple. Hand out referral cards, add a "Referred by" line on forms, and track rewards.

 

Referrals create exponential growth when done intentionally. Start today and watch your numbers rise.

 

PS - If you find value in reading this blog post, please share it with someone!

 

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