"You can't use an old map to explore a new world." Albert Einstein đź§
I've been coaching health center CEOs for quite some time now, and one recurring theme is that they're using an old strategic plan solely to check the HRSA box of having an organization-wide strategic plan.
The problem with this approach is that our world has changed so much since the pandemic. Consumer behaviors have changed, patient expectations have changed, and the healthcare landscape has changed. That old strategic plan is not going to be applicable anymore.
My strategic planning facilitation usually focuses on increasing and diversifying revenue, improving clinical outcomes, fundraising or building new sites, increasing unique patients, and creating a reputable brand in your community. It seems that no matter how big or small the health center is or where it is located, these are some of its priorities moving forward.
👉Strategic planning can be expensive and time-consuming, but having a new strategy to thrive in our new world will be critical to your health center's success. It's time to invest in a new one-to-three-year strategic plan and get everyone working on collective goals and measures. You'll start seeing improvement in the organization very quickly.
Is your strategy ready for the future?
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